As market dynamics and customer demand trends evolve with digital proliferation, brands must prioritise authenticity, transparency and storytelling to achieve brand salience. In this ETBrandEquity.com article, Samir Bagga, CMO at LTTS, says that from a brand perspective, ‘engineering the change’ are three essential words that every brand should follow.
About L&T Technology Services Ltd
L&T Technology Services Limited (LTTS) is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. Our customer base includes 69 Fortune 500 companies and 51 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 16,700 employees spread across 17 global design centers, 28 global sales offices and 49 innovation labs as of September 30, 2019.