“At LTTS, we do not have a strict demarcation between brand marketing and demand marketing, in fact they complement each other,” said Samir Bagga, CMO, LTTS. To know how Samir strikes the right balance between ‘Brand’ & ‘Demand’ Marketing click here.
About L&T Technology Services Ltd
L&T Technology Services Limited (LTTS) is a listed subsidiary of Larsen & Toubro Limited focused on Engineering and R&D (ER&D) services. We offer consultancy, design, development and testing services across the product and process development life cycle. Our customer base includes 69 Fortune 500 companies and 51 of the world’s top ER&D companies, across industrial products, medical devices, transportation, telecom & hi-tech, and the process industries. Headquartered in India, we have over 16,700 employees spread across 17 global design centers, 28 global sales offices and 49 innovation labs as of September 30, 2019.