As technical product content moves from print to digital delivery, companies are seeking to take advantage of new technologies, such as AR, animation & video, to deliver content which enhances understanding and helps users and engineers to solve issues quickly. Adopting a multi-format, multi-platform approach to... deliver technical content is possible only by addressing how content is created and managed. Getting the content strategy right, harnessing standardized processes and maximizing reusability, delivers personalized content for the person, the product and the issue at hand.