Software-defined vehicles (SDVs) are poised to reshape the automotive landscape, ushering in a new era of hyper-connectivity. Much like smartphones changed the way we interact with the internet, SDVs are set to revolutionize the way we interact with cars, pushing the boundaries of what we thought was possible. In effect, SDVs can be likened to a blank canvas – waiting to be painted over with limitless possibilities. With each software update, they gain new colors and contours, enabling car owners to tailor their driving experience to suit particular needs and preferences. SDVs have continued to evolve over time, becoming safer, more efficient, and more customizable with every update.
The present paper explores the emerging dynamics of the global SDV landscape.