When we think of the Metaverse, the usual picture is a The SIMS-like parallel world on the internet populated by human avatars and AI humanoids. However, the reality is, the Metaverse is possibly the finest instance of the rise of experience-centric technologies — combined with AI, it will go on to prove that sky is no more the limit.
In the banking industry, brand building and visual/experience strategy is key to maintaining their customer base. This accounts for a significant portion of their marketing budgets. With changing technology and expectation from Millennials, Gen Zs, and the upcoming generations, the existing strategies are turning obsolete. That is where the Metaverse is emerging as an enabler.
Bank of America is using a simulator application in the Metaverse to train new recruits on how to optimally deal with clients. Customer Relationship Management (CRM) and Know Your Customer (KYC) are two of the use cases where digital assistants can be a prime enabler for reinforcing customer service strategies.
LTTS’ Metaverse service offerings have included “Experience-As-A-Service” to give our customers a world beyond digital.
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