Engineering Masterclass with Joanna, Head of Alexa Design & Research
Future of Design is Cognitive
Whether you are a product head, engineer, or digital evangelist, the one phrase you have probably heard a lot in the recent past is human-centered design. That said, does a human-centered design approach suffice for designing products in the digital age? Or is there something more we need to add to the mix – a design approach that blends in the right balance of left & right brained activities?
Hear it from Joanna Peña-Bickley, Head of Research & Design, Amazon Alexa, who believes that the future of product design is cognitive! Joanna’s award-winning artist hand has helped the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, John Deere, Boeing, MTV, Pepsi, and Jay Z imagine and make innovative breakthroughs, with a philosophy of radical collaboration, empathetic conviction and remarkable digital craft.
Named one of 2020’s Most Powerful Women Internationally by Fortune, a Power Woman of New York, 2019 President of the D&AD Digital Jury and one of Silicon Alley’s “Top 100 Rising Stars", her creativity and design leadership are fueled by the belief that human truth, data and creativity are inextricably linked to designing inventions that matter for business and Spaceship Earth
In this special masterclass, Joanna will give us a deeper insight into:
- Why are traditional design thinking approaches limited?
- How can cognitive design thinking help your R&D teams with nouvelle approaches?
- Design techniques that will fuel reduced time to market
- Approaches to help your manufacturing facilities build scale & extend capabilities
- Design thinking for security using cognitive science